social media marketing.
Having a social media presence is no longer an option; it is a requirement in today’s business world. But with a sheer unlimited amount of different social media networks out there, it can be overwhelming for many businesses to make the right decision which ones to focus on. There is virtually a social media network out there for everything and everybody (too many to keep count – in case you are interested though, here is a cool list showing many of them).
One of the biggest complaints we are hearing from our clients when it comes to social media marketing is “I can’t do everything”. And that is true – with this large amount of choices in social media today, where do you focus your efforts?
The answer to this depends on the type of business you are in and more importantly who your customers are. You want to focus your efforts on the media where your clients and potential contacts “hang out” (virtually speaking). For example, when you are in the B2C (Business to Consumer) market, Facebook can be a great way of reaching the people you want to connect with, however if you are in the B2B market (Business to Business), engaging in LinkedIn may be a much more successful strategy. If you are serving a niche market, you may also consider some of the smaller, niche social media networks.
If you are an author for example, www.librarything.com, a specialized network with “only” 1.8 million bookloving users may be a good social media network to be active in. While small compared to the 1.28 billion active users that log on to Facebook every month, a smaller audience can often give you better results when it is the right audience.
We will work with you to create a social media strategy that fits your business. Social media is all about creating engagement on a regular basis with your potential and current clients. Social media is one part of marketing that is often overwhelming to our clients, but by having a clear strategy we can help you break down the tasks into easy to implement steps.
Our services include assistance with the initial setup of your accounts, development of your social media strategy, accountability procedures for consistency of implementation and help with the ongoing maintenance of your accounts.